Things continue to look up for Sunnyvale, California company Yahoo! Earlier this year they updated their homepage, consolidated several of their Yahoo products, and purchased several small start-ups. They then put the icing on the cake by announcing the 1.1 billion dollar acquisition of blogging platform Tumblr.
This entire run of positive PR for Yahoo! started back in 2012 when they hired long time Google executive Marissa Mayer as their new CEO and President.
30 Days of Change
The positive changes continued last week when they announced their “30 Days of Change” campaign. The campaign is an effort to drum up excitement for the launch of their new logo coming on September 4th. During the 30 Days of Change campaign the Yahoo! homepage will display a different variation of the new logo once a day for 30 days.
So They’ve Already Picked a New Logo?
The idea of using your audience to help choose your new logo is nothing new, but according to the Tumblr post, they’ve already chosen a new logo. What we’re seeing during the 30 Days of Change is a combination of a homage to the old logo and slight variations of what the new logo will look like on September 4th.
I actually like the idea of 30 Days of Change (even though that’s a horrible name for it), but the campaign should at least have some type voting aspect. Even if the marketing team at Yahoo! has already chosen a new logo, they still should have drummed up even more social media awareness for it by allowing people to Like, Tweet, Pin or just plain vote on the logo they like best. They post the daily logo change on their Yahoo Tumblr daily and allow people to Like or Re-blog there, but I just don’t think that’s enough.
I personally didn’t notice the logo change until day 3 when this logo appeared and I loved it! Then I noticed it changed again a day later and I figured I should do some research on exactly what was going on. Most of the logos since day 3’s have been sub-par so hopefully the final logo is something updated, pleasing to the eye and fresh because I’m still someone who visits Yahoo! on a daily basis.
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