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Women Business Enterprises Canada – Breakfast with the Brands™

Kay Douglas, President of Douglas Marketing Group and members of the DMG Team attended the Women Business Enterprises (WBE) Canada “Breakfast with Brands™” – Food Services and Retail Sector meeting hosted in Toronto on January 21, 2015.

Also attending the event as a guest of DMG and WBE Canada was Bill Thomas of Thomas Canning (Thomas’ Utopia Brand) along with a number of other WBE Canada Corporate Members including Aramark, Kellogg’s, Walmart, Sodexo and others.

Bill Thomas (Thomas Canning)

WBE Canada is a non-profit organization, led by corporate members, that is opening doors to new supply chains for certified firms that are at least 51% owned, managed and controlled by women. The organization also partners with governments, women’s business centers and other women communities across Canada.

In addition to certification, WBE Canada delivers education, training, coaching and mentoring programs that ramp up the capacity of women business owners to bid successfully on large procurement opportunities. WBE Canada also provides tools and programs to help its corporate members develop robust supplier diversity initiatives in their organizations.

Supplier diversity is the strategic business process of corporations reaching out to groups not traditionally included in their supply chains, including women-owned businesses that want to compete for contracts. It means implementing processes to identify, vet and match under-represented suppliers to procurement opportunities and then measuring achievements. Utilizing a supplier base that reflects the growing diversity of Canadian businesses in particular and the population in general makes good business sense.

Women are involved in 85% of purchasing decisions, and are bringing quality products and services to the marketplace at an escalating pace. Despite this, they receive a very small fraction of large contract opportunities. It is important for Canada to mirror the growth of supplier diversity spreading through multinational corporations in the U.S. and U.K. Over 95% of Fortune 500 companies have supplier diversity programs that target historically underutilized businesses, expand buyers’ choice, and boost innovation, competitiveness and market knowledge.

With the trend towards contract bundling in the US, over 80% of multinational corporations are now requiring supplier diversity efforts from their tier one and tier two suppliers.

Working with its corporate members and regional partners, WBE Canada provides programs and services to assist women-owned enterprises in better accessing business opportunities with corporations.

Douglas Marketing Group has been a Certified Member of WBE Canada since 2014 and Kay Douglas was the 2014 “Perfect Pitch” WBE Canada Award Winner.

WBE Canada will be hosting a “Breakfast With Brands™” : event in Windsor, Ontario on May 5, 2015. We hope to see you!

For Windsor Event Information see WBE Canada:


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