Douglas Marketing Group recently updated its portfolio with more web design & social media work, this time for our long time client LucasWorks. DMG had designed the previous version of the LucasWorks website over 4 years ago and this year we recommended an overhaul of both their web and social media strategies.
We started with the website, keeping the logo and brand the same but changing the entire look, feel and usability of the site. We added more interactivity to the homepage by adding a content slider which uses bxSlider technology. As each slide passes you get more and more information about all the services LucasWorks provides. We then went to work on the Jobs & Careers section making it easier to use, navigate and most importantly sortable. Another set of pages we highlighted were the Why LucasWorks! and Top 10 Reasons Candidates Choose LucasWorks! which provide employers and job seekers stats and lists on reasons why the employment agency has been so successful over the years. Lastly, we recommended the implementation of a blog which would be a great resource for information, tips, news and more about anything and everything employment. This not only helps inform users but it also helps generate top quality, unique content which helps with their search engine optimization.
We then switched gears to their social media, specifically their Facebook page. The design of a new Facebook cover and addition of profile photos helps them stand apart from competition and create a welcoming feel to anyone who visits their page. Next was the creation of 3 custom Facebook tabs which sit at the top of their page. Each tab is uniquely positioned to give users more information about LucasWorks, while at the same time ensuring that the users don’t have to leave Facebook. We then gave them our outline of ways to create a successful Facebook page and we’re happy to report that just 1 month after launch, they’ve increased their page “Likes” from 46 to 80!
We are continuing to help them grow their brand through traditional and non-traditional media as well as increase their website traffic through SEO and online marketing. As always, it was a pleasure working with Maureen Lucas and the entire team at LucasWorks and we look forward to working with them in the future!