Spencer Butcher celebrates the history of the company while positioning their brand and image to move their expanding divisions forward. A progressive logistic company, Spencer Butcher competes in the global market place and has expanded operations to form the next generation of relationships in automotive and agribusiness.
Highlight and celebrate the history and reputation of a long standing company that has served the tier one automotive industry. Spencer Butcher was recreating their culture to be comprehensive of the many divisions that have grown from their core business to a portfolio of offerings and services. This included the roll out and launch of the new brand from the inside out and engaging the internal team with tools to take them forward in sales and awareness. Online, offline and promotional materials were outlined and designed in the comprehensive DMG Big Picture Landscape®.