Viewpointe Estate Winery offers wines and wine making from “a different pointe of view”. It was conceived through careful and considerate planning, embracing a vision from a truly regional perspective. Viewpointe’s mission is to showcase Essex County’s fine wine and culinary diversity. Viewpointe’s many varieties of wines are available across Canada and can also be purchased on location at their beautiful winery.
Working with Viewpointe from concept to completion, DMG collaborated with them to name, brand and develop a communications plan for the launch of the winery. Viewpointe has become a beacon for hospitality in the region and a leader in relationship development. The traditional and non-traditional methods of marketing the winery include: maximizing the budget through partnership building, public relations, sponsorship and networking with like-minded partners and intended target markets. The area includes Southwest Ontario, Southeast Michigan and Ohio.