Building Technology Associates (BTA) provides worldwide delivery of complete roofing services. BTA prioritizes their customers’ roofing needs, protects roofing investments, and focuses on transforming roofing systems from an unpredictable expense into proactively managed assets. BTA’s solutions include roof assessment, design, development, construction, performance and maintenance of roof and roof waterproofing systems.
DMG was brought on as agency of record for BTA. Starting with their corporate objectives, a Big Picture Landscape® with complete re-branding was taken forward. This included strategic planning and creative conceptualization, as well as production of a new logo, website and promotional tools. The new website incorporates interactive elements, a downloadable digital brochure, a corporate video and SEO. As sidekicks to their digital branding, a promotion-based mobile site was developed for use at lead-generating events and a corporate digital brochure showcases all BTA has to offer in an interactive, engaging presentation.