Earlier this week, Facebook began rolling out the re-design of Timeline for personal profiles. The re-design has been met with mostly positive reviews with major tech magazines like CNET saying “The new version of Timeline organizes the clutter and creates a more inviting environment that you and your visitors actually may enjoy.”
As with most major changes to the largest social network on the planet, it is being slowly rolled out. A quick poll of the DMG office staff shows that 3 out of 5 active Facebook users have had their profile switched to the new Timeline.
I myself had my profile changed over earlier this week;
At first glance it may not appear that much has changed, but upon closer review you notice the following changes;
- My name, update info and activity log buttons are now placed on top of my cover photo.
- My friends, photos and Likes image thumbnails which were below my cover photo are now text.
- My about information has also been changed to a text below my cover photo as well as a being located as the first Timeline box on the left side of my page.
The biggest and most praised change of all is the separation of a left and right side of the Timeline itself. The left side of the Timeline’s real estate is reserved for your main information such as; about, photos, Likes, books and other non-Facebook apps such as; Instagram, Netflix and Pinterest. The right side of Timeline features all your stories, in chronological order and continues scrolling until the beginning of your time on Facebook.
This change in particular is the one Facebook users have been asking for since the original Timeline launched nearly 2 years ago. No longer will your eyes have to zig-zag from left to right to left again in order to read your friends Timeline posts. Several users on Twitter seemed to be pleased with the changes;
Love the new Facebook timeline layout.. much neater and tidier looking
— SHANE BARKEY (@shane_barkey) March 31, 2013
Love the new Facebook timeline. Much more streamlined.
— Maggie LaMaack (@MaggieLaMaack) March 29, 2013
Overall, this seems to be one of the most positive changes Facebook has made in a long time. It took a cluttered, obnoxious layout of your “life” and changed it into something easy on the eyes and enjoyable to read. It should help increase the amount of time people spend on their friends profiles as well as help the users themselves organize their games, books, apps and much more.
What about Facebook Business pages?
The million dollar question most social media marketers are asking is, “Are the changes going to also be rolled out to business pages?“ So far there are no signs pointing to any immediate changes coming to the layout of Facebook businesss pages, but one has to imagine that they will be rolled out at some point. When Timeline was first launched back in 2011, it was several months before business pages were converted to the same format.
The main concern most marketers will have when it comes to the new layout is the placement of the applications they’ve created. When Facebook moved to Timeline, it moved all applications (also known as custom tabs) from the sidebar to just below the cover photo. If Facebook holds to form with the latest version of Timeline, those custom tabs will most likely become text and be even less noticeable than they are now. This will force marketers to come up with new and creative ways to entice people to use and view the applications they’ve created for contests, Like generation, lead generation and much more.
For more from Sebastian check out his Google+ profile.