It was only a few months ago when I was debating about getting my 4 and 2 year olds their own tablets. At first, I thought it would be a waste of money – thought they were too young to understand, too impatient to focus, that the technology was too advanced. Well, I spoke too soon. I lost the debate, and before I knew it, both my boys had their very own 7” Lenovo IdeaPad tablets powered by the Android operating system! Their eyes beamed with joy, almost as if they were getting something they knew they weren’t supposed to (you know… the look a child gets when they aren’t supposed to touch something like the t.v. remote, the cell phone, mommy’s computer or daddy’s laptop! – Why are kids so drawn to technology?) Needless to say, I was AMAZED at how fast each of them caught on to navigating through the screens and their coordination skills. It opened my eyes to a whole new world. Engaging my children to learn in a different form. Spending time with each of them to create, colour, draw, play games, and so much more. I could hardly keep up! Before I knew it, I was downloading apps, books, building video libraries and personalizing their tablets to represent each of their unique personalities! It was amazing!
There are a lot of mixed feeling about kids and technology. I feel that you can introduce technology to children effectively if you do it responsibly. Outline guidelines, set a foundation to build skills, participate and to engage your children to learn within a parameter. Technology IS and WILL be a large part of their generation, and let’s face it, as a marketer, it gives me a lot of insight on the constant changing digital world.
As marketers, we need to ensure we stay ahead of the curve and have a clear understanding of current and upcoming technology trends. Understanding where technology is and where it is going is a critical component of a successful marketing strategy. Technology moves at the speed of light. I thought that keeping up with my 4 and 2 year olds was hard, keeping up with technology is just as challenging. Our prospects and current client base are becoming more and more “connected” each and every day, which means we have to do the same. It is essential to be “connected” and in-tune with the latest news and emerging technology trends to stay ahead of the competition. We need to be prepared to effectively market to the upcoming generation because they move fast… and we need to keep up!
*Facts provided by this: AVG Study.