With over 900 million members and growing, it is becoming more and more difficult for businesses to deny the fact that they should have a presence on Facebook. Facebook has made it increasingly easier for small and large businesses to setup a page that it’s almost silly for them not to. Even the most basic Facebook page can gain a following, however there are several things your business should do to get started with your Facebook business page design.
1) Cover and Profile Photo
On March 30th of this year, Facebook made it a requirement that all business pages, also known as fan pages, had to be switched over to its new Timeline design. This meant that if you wanted your page to look good, you had to add a 851×315 cover photo. Some businesses and freelance designers got really creative with their cover photos, some just used a beautiful picture that represents their brand. I personally think either option is good depending on how you want to portray your business.
You also have to add a profile photo. The size of this photo is 160×160, but Facebook requires you to add the photo in a 180×180 size, which it then re-sizes to 160×160. Most companies use this space to show off their logo. What you add here will also represent the thumbnail that shows up in the corner of each of your posts.
2) Custom Tabs
When Facebook switched business pages over to the Timeline format, a lot of people thought custom tabs (see images below), were losing all their value. Instead, what the layout change did was put custom tabs right at the top of every page. Custom tabs are essentially websites embedded in Facebook which engage and inform your customers and clients about what’s happening with your organization. Popular ideas for custom Facebook tabs are; latest events, new stuff, promotions, email sign-up forms and much more. I will be writing a specific post on custom tabs in the coming weeks, so stay tuned for more information them.
This one seems like a bit of a no-brainer, but definitely needs to be done. One of the most central reasons users visit Facebook is to view photos of their friends, family and events so, it stands to reason that Facebook business pages should start with at least 5-10 photos in their photo section. Your photos can be of anything related to your organization including; recent events, portfolios, feature advertisements and even just a group employee photo like Douglas Marketing Group did here! People love commenting and “liking” photos which then spreads to the news feed of their friends, putting your business in front of potential customers and clients.