Douglas Marketing Group Logo

Adventures in One Page Web Design

  • February 27th, 2014 at 2:54 pm
  • |
  • Kaitlyn Meloche
  • |
  • No Comments

As the power of technology increases in today’s society, more and more companies are acknowledging the importance of online marketing. A strong online presence can have a profound effect on how well a company reaches its audience. Before you commit to launching your website, its important to look at your options. What kind of website will best suit your needs? How big does your website really have to be?

One page websites are a growing trend in today’s industry. Company’s everywhere are realizing they might not need more than one page to get their messages across, and design aficionados everywhere are rejoicing. The web is being flooded with inspiring single page websites that are saying more with less. There are even whole sites dedicated to celebrating one page website designs like One Page Love. When it comes to our team here at DMG, we’ve found that “Pageless Sites” can sometimes meet a client’s needs in a much more effective way than traditional sites. In just the last few months we’ve designed and programmed Jif Staffing and Professional Claims Management Systems which are both one page websites.

So, what’s really great about one page websites?

1) Scrolling is in.
Once upon a time, it was decided that website users don’t want to scroll very far to get information. While this may have been true once, I’d argue that it’s no longer an issue. In fact, I’d say that scrolling has actually become the norm. With more and more people using the Internet, social media sites like Facebook and Twitter are booming. I, myself, am a self-proclaimed Pinterest addict. I spend hours on that site. Doing what? You guessed it: scrolling! Scrolling through an endless stream of images and information. If you can keep your user interested with appealing visuals and clean information, your page length should be a non-issue. A single page website layout could even improve your user experience by providing information in a format that the majority of today’s internet users are familiar with.

2) You’re in charge, so show ‘em everything!
When users have to scroll through your site, you control the delivery of information. What begins and ends their experience is your call. Websites with multiple pages are disadvantaged by the possibility of users skipping pages or only choosing to view certain information. This means that they could miss out on some key areas, creating the possibility of someone misunderstanding your company. With all of your information on one page, it’s more likely that visitors will read through (or at least see) all of it, and in the order you’ve intended.

3) Let’s get creative.
As a designer, I’m a huge fan of creating single page web layouts. Multi-page sites generally require page templates in order to create continuity over all pages and to streamline the programming process. This tends to limit creativity. When all of your information is laid out on one page, each section becomes an opportunity to capture your audience and ensure that users are interested enough to keep scrolling. Creating continuity is made a lot easier when the entire web page is laid out as one piece.

4) The mobile approach.
If responsive and mobile websites aren’t viable options for you or your client, choosing a one page website can at least be a workable alternative when it comes to being mobile friendly. Designed to scroll, a single page format is generally more adaptable to and easier to use on devices like Smartphones and tablets. While the information may not adjust to different sizes, users can still view the whole website easily without having to click on miniscule navigation links.

5) Get refreshed.
Although the initial load time with a pageless website might be increased due to file size, users won’t have to wait for each individual page to load when they want to see more information. This increases the likelihood of users viewing your whole site and improves your users’ experience by allowing smooth transitions between each section.

6) The wallet-friendly route.
Because traditional sites often require more than one layout, costs tend to run fairly high. Every page you tack on to your site will increase the time designers and programmers will need to spend on the layout, which will end up costing you more. Generally, one page websites are a great fit for someone on a budget. You still get a creative, effective web presence for almost half the cost. It just depends on what you’re looking for and what your company needs are.

Now, obviously there isn’t a universal solution for everyone. Larger businesses may find that a one page website can’t support their needs, especially if they’re working with a heavy database of information. Single page websites are also not ideal for client’s who require a blog or news feed that need to be updated regularly. Features like this will require multiple pages to function properly. It’s important to understand what your requirements are and to consider all of the options available to you. If you’re feeling lost, talk to a professional and ensure that you decide on the website solution that best suits your needs.

Kaitlyn Meloche

About DMG

Our talented team of marketing strategists, graphic designers and web developers will work together to increase your brand presence.

Leave a Reply

Your email address will not be published. Required fields are marked *