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5 Reasons Why Your Company Needs A Mobile Website

  • September 6th, 2012 at 7:04 pm
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  • Erin Pitkin
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Have you ever tried to access your company website using a smart phone? It’s possible that what you found is not exactly the experience you would hope to be sending out to the world. In most cases the user will experience broken links and images, missing content, malfunctioning navigation and guaranteed zooming and side scrolling. Your website is a tool to help your business in Windsor, Detroit or wherever you may be, connect with customers and increase your sales. By not offering your users a positive experience, you are selling yourself short and in fact could be losing customers.

Creating a mobile version of your website offers many benefits to the user and ultimately to you. Here are the 5 reasons why your company needs a mobile website!

Usability
In today’s society, if users are having a bad experience, they are very likely to move on to a site that offers better functionality. In a survey conducted by Compuware they found that 46 percent of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, 57 percent are unlikely to recommend the site, and 34 percent said they’d likely visit a competitor’s mobile website instead.* The reality is that life is too short to waste it browsing substandard websites on a mobile phone. Users are looking for quick, visually pleasing sites with clear navigation and easy access to the information they are looking for. The goals are to clearly identify and display the information the users are looking for and keep them coming back for more.

Increasing Mobile Browsing
With the introduction of smartphones, WiFi and data packages, mobile browsing is on the rise. There are 1.08 billion smartphones in the world and that number will only increase. By 2014 mobile browsing is predicted to overtake traditional desktop browsing. Making sure your website is visible and functional will widen your reach and ultimately increase your client base.

Less Data Usage
Let’s face it; data is down right expensive in North America. And with the challenging economy, figuring out how to do things cheaper has become common practice. By converting your website to mobile friendly, you are saving your customers money. A mobile site, depending on its functionality, can be up to 70% lighter on data than a standard website. It’s just good practice and your customers will appreciate the savings. And to be honest, a lighter site will be much quicker to browse through, so it also creates a better user experience. 71% of mobile web users stated they expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home.**

Navigation
One of the leading issues when viewing a standard website on a mobile device is the navigation. Things like drop downs, and fancy functionality often doesn’t transfer well onto a mobile platform. The navigation ends up displaying poorly or not function at all. Site navigation is the access point for all the information you are looking to deliver. It should be obvious, functional and easy to maneuver. Bad navigation will lead to very high bounce/exit rates.

Being Proactive
The way we use the Internet is changing, so it’s important that you change with the times. Our communication is mobile, instant and fast, we expect information to be at our fingertips at all times and if it’s not available we move on to something else. In fact “80% of customers abandon a mobile site if they have a bad user experience.”*** The time has come to be proactive about this changing world of Internet browsing. The old standard website is just not good enough anymore. To keep your users engaged and coming back you need to offer them the information they need in a fast, clear and visually pleasing way.

* Stats provided by: Gomez.com.
** Stats provided by: Gomez.com.
*** Stats provided by: Limelight Network Inc. 2011

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