“This is a recording”, every small business should have a mobile version of their website. It feels like online marketers have been saying this for at least 3 years now but with more and more users moving to smartphone’s on a daily basis, the idea that your business’ website isn’t mobile ready is no longer acceptable.
Smartphone users are quickly becoming accustomed to visiting a website from their phone and seeing a version which not only fits the screen perfectly but also has the information they’re looking for right at their fingertips. That means it shouldn’t take more than one click to find a phone number, location, menu or service a business offers.
In light of this, I’ve decided to scour the web for a few examples of mobile web designs I think are stellar not only in design, but in functionality and information as well.
*For optimized viewing, visit these sites on your smartphone.
Not enough mobile websites incorporate navigation at the very top of the page, which is why I love this site so much. The simple icons at the top give users quick access to information, location, menu and phone number. For a user who wants to learn more about Goodspeed Musicals, all they have to do is swipe down and continue reading.
The image I’m using above is actually the second page of Hugo’s Frog Bar & Fish House. When you first visit the mobile site, it lists 3 locations. Each of them are clickable and link to a page similar to what you see above. I like this because for the most part, people who are searching for restaurants are looking for all the information they’ve listed here including; hours, map, number and email.
The fun aspect and interesting imaging is what drew me in to the Insider’s Guide to Rhode Island mobile site. The 6 icons they’ve chosen couldn’t be more perfect. I particularly like the idea of adding Rhode Island trivia to the site to engage the user to continue. I also like the simple buttons on the homepage for information, search and Facebook.
You knew I’d have to go there at somepoint! One of DMG’s own designs, the Harvey Hohauser and Associates mobile site offers collapsible menus so that all of the information is available on one page. The site also offers job candidates to view current opportunities and have the option to learn more about the position and contact an associate directly.
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Whether you’re looking into having a mobile version of your website designed (what are you waiting for?!) or are looking to re-design your current one (also not a bad idea), you should definitely take these examples into consideration.
Smartphone users want their information as fast as possible in an organized fashion which displays beautifully on their HD screens. Any small business who takes the leap into mobile will be ahead of their competition and in front of their target audience, wherever that target audience happens to be.
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