The Windsor Essex County Cancer Centre Foundation is dedicated to raising awareness of the full effects of cancer in our communities. Their goal is to educate people on the disease, encourage them to stay on top of their healthcare and to get people involved in fund development in fun and exciting ways. The “It’s In Your Jeans” fund development campaign was one of their most successful campaigns to-date.
Douglas Marketing Group worked with the Windsor & Essex County Cancer Centre Foundation to develop the “It’s In Your Jeans – Check Me Out. Count Me In” campaign. The task was to develop a comprehensive campaign that raised funds and awareness for the city’s fight against prostate cancer. The goal was to raise $4 million in 2 years which would go to the Men’s Health Centre, lab equipment and the purchase of a DaVinci Surgical Robot. We created a new brand that would engage audiences and encourage participation in the campaign. This was an extensive campaign that involved print materials, online avenues, and both public and private events.