Liz is responsible for the strategy, tactics and programs to create interest, demand and recognition for DMG clients. This requires a mix that considers PR, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing. The Vice President of Marketing works with Creative, Marketing and Management to ensure the right mix of features, positioning and price. This position is also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the intended objectives. Liz’s creative approach and innovative ideas motivate her team to take the ordinary and present a WOW factor that resonates with the intended audience.