Thomas’ Utopia Brand came to DMG looking to revisit their brand identity to ensure it reflects the markets they are currently serving. They also wanted to develop a brand that was positioned for growth in an international marketplace. Logo design, labeling, product packaging, online strategy and corporate positioning were key pieces of their marketing initiatives. Our team continues to work as the agency of record for Thomas’ Utopia Brand, helping them foster lasting partnerships and developing effective solutions for their marketing needs.
Walkerville Brewery, a leader in the region’s craft beer industry, relies on DMG to deliver creative campaign solutions and designs for various promotional events. Ensuring the promotional items reflect the marketing strategies, DMG has conceptualized and designed limited edition bottle labels, table tent promotional collateral and posters for both vendors and the community. We have also been involved in the new branding initiative for Walkerville's Lager, Ale and IPA. The idea behind the campaign was to pull from the rich history of Walkerville and get people interested in the stories this town has to tell.
Douglas Marketing Group worked with the Windsor & Essex County Cancer Centre Foundation to develop the “It’s In Your Jeans – Check Me Out. Count Me In” campaign. The task was to develop a comprehensive campaign that raised funds and awareness for the city’s fight against prostate cancer. The goal was to raise $4 million in 2 years which would go to the Men’s Health Centre, lab equipment and the purchase of a DaVinci Surgical Robot. We created a new brand that would engage audiences and encourage participation in the campaign. This was an extensive campaign that involved print materials, online avenues, and both public and private events.
The objective for this client was to increase website traffic using SEO and enhance their user experience to increase bookings and improve brand recognition. This project required extensive research in usability, and we used best technical methods for producing optimum results. Understanding both the cultural differences and geography of the country was key to ensuring a successful project. Our team conducted cloud-based strategy meetings, status updates and training sessions to guarantee smooth communication throughout the planning, execution and hand over.
As agency of record, DMG has worked side by side with the Meloche Windows & Doors team to develop complete marketing strategies that allow for continuous touch-points with their customers. This required us to delve into the company’s history of manufacturing and service. The plan, offerings and materials developed for Meloche draw on personal relationships with their clients, their extensive knowledge of the industry and a continuous improvement plan. This is reflected in the progressive approach to the Big Picture Landscape that integrated both online and traditional strategies with brand awareness, seasonal offerings and the development of a customer appreciation program.
Content marketing at its core is all about creating and distributing content to attract, acquire and engage your target...
Kay Douglas, President of Douglas Marketing Group and members of the DMG Team attended the Women Business Enterprises (WBE)...
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